Content & Copywriting for Accountants & Bookkeepers

Ask us some questionsBook a Strategy Session

Content & Copywriting for Accountants & Bookkeepers

Ask us some questionsBook a Strategy Session

J.K. Rowling is no copywriter

Writing well -vs- writing to sell

What’s the difference between being a good writer and being a good copywriter? The difference is subtle. It’s less like comparing apples and oranges and more like comparing oranges and mandarins. In order to be a good copywriter you need to be a good writer – but good writers don’t necessarily make good copywriters. If you’re not at least a little confused, perhaps you’re not paying attention.

Think of content as writing that exists to communicate information in a clear and effective manner. Think of copy as writing that’s designed to sell something to the reader. The blog on this website is an example of content. Our home page is an example of copy. The page you are reading is a mix of both content and copy.

It takes more than good English

In any business you’ll need a mix of content and copy. Knowing where and how each should be used and executing to achieve their respective goals are highly specialised skills. Big companies pay (literally) millions of dollars to the worlds very best copywriters – that’s how important quality content and copy is to them. It should be just as important to you.

 

Getting your content and copy, just right

Most professional practices have quite a collection of content and copy. Often evolved over years and written by people with extensive accounting and business knowledge but limited writing skills, that type of copy costs practices sales. Maybe it’s time you had a skilled writer reimagine all your content and copy, in your pursuit of more sales.

Skilled writers you can count on

Whether you need to convey a clear message on your website, develop unambiguous copy for an instruction manual or send a series of marketing emails that generate leads or sales, we can help you. We work with a wide variety of excellent freelance content and copywriters, as well as retaining skilled writers on our staff. We’ll make you look better than good.

Take the next step

Scroll down if you want to do some more research, ask us some questions or schedule a strategy session. Scroll to the top and mouse over “Services” if you want to see what else we can do.
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I WANT TO DO SOME MORE RESEARCH

If you like digging deep on something before taking action, our blog is a great place to get started.
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I WANT TO ASK SOME SPECIFIC QUESTIONS

If you have some specific questions we’ll be happy to answer them. Reach out to one of our experts now.
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I'M READY TO BOOK A STRATEGY SESSION

Book a free strategy session (up to 60 minutes duration) valued at $689 and make up your own mind about us.

WHY SIZE REALLY MATTERS WHEN IT COMES TO YOUR MARKETING

A small practice is not a little big practice. They’re different animals and they require different kinds of nourishment in order to be sustained and thrive. We get that. We get you. We get your practice. Click on your practice type and see how we can help your practice to grow and prosper.

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SOLO PRACTITIONER

For solo practitioners with a limited budget and a need to get their basic marketing up and running.
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GROWING PARTNERSHIP

For partnerships with greater resources and a desire to develop systems and grow their practice.
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MULTI-LOCATION PRACTICE

For mature practices with multiple offices and an active mandate to transform their marketing.