For every $1 you spend on email marketing, you can expect an average return of $32
Source: Direct Marketing Association, 2018
Email marketing is an inexpensive way to advertise your services to targeted prospects. With its ease of setup and ability to track a variety of results, such as opens and responses, it is relatively easy to measure the effectiveness and the ROI of your email marketing efforts.
It’s also notoriously difficult to acquire or build good email lists, write the type of emails that people want to open and not get your domain name blacklisted for spamming. Most practices that try email marketing give up – leaving all of the money on the table for their competitors to pocket.
99% of consumers check their email every day
Prospects and clients are more likely to see your email than a social media post. The big question is, will they open it? If your email technology isn’t set up correctly, will they even see it? Is what you’ve emailing interesting enough to elicit a response, or will it just be deleted?