Identity & Branding for Accountants & Bookkeepers

Ask us some questionsBook a Strategy Session

Identity & Branding for Accountants & Bookkeepers

Ask us some questionsBook a Strategy Session

Brand Identity

It’s more than a slick logo

Brand identity is the visible elements of your brand such as colours, design and your logo. It includes the name of your firm, product names and associated positioning statements or taglines. When brought together these elements should immediately distinguish and identify your practice and its specialities in the minds of your prospects and clients.

Apple, BMW, Nike and McDonalds. The moment you see those names you’ll be able to identify their brand and what they represent. Yes, those are companies with deep pockets to fund brand building. Absent the price tag and the underlying principles are the same for all businesses. In a perfect world, you want the kind of recall for your own brand that these companies have managed to achieve.

Clarity trumps creativity

When you look at how big brands (including professional practices) market themselves the temptation is to be slick or clever like they are. That approach rarely works for small or medium professional practices. People value what they understand. What they want is clarity. It’s up to you to deliver that.

 

Get your branding and identity right

Your need and capacity to develop a strong brand identity will depend upon a wide variety of factors. Brand identities can take years to develop and tend to evolve over time. That’s normal. What you need is a set of rules which illuminate and guide that development process. You’ll also need a baseline to work from. We can help you get to that baseline and guide your evolution.

Creativity meets pragmatism

We’ve helped businesses to choose the right business name, name their products, develop value propositions, create taglines, design logos and develop all types of creative livery. We don’t do creative for the sake of being creative. When creative meets pragmatism it’s all about how creativity impacts your bottom line. That’s intelligent marketing that www.works! ®

Take the next step

Scroll down if you want to do some more research, ask us some questions or schedule a strategy session. Scroll to the top and mouse over “Services” if you want to see what else we can do.
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I WANT TO DO SOME MORE RESEARCH

If you like digging deep on something before taking action, our blog is a great place to get started.
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I WANT TO ASK SOME SPECIFIC QUESTIONS

If you have some specific questions we’ll be happy to answer them. Reach out to one of our experts now.
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I'M READY TO BOOK A STRATEGY SESSION

Book a free strategy session (up to 60 minutes duration) valued at $689 and make up your own mind about us.

WHY SIZE REALLY MATTERS WHEN IT COMES TO YOUR MARKETING

A small practice is not a little big practice. They’re different animals and they require different kinds of nourishment in order to be sustained and thrive. We get that. We get you. We get your practice. Click on your practice type and see how we can help your practice to grow and prosper.

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SOLO PRACTITIONER

For solo practitioners with a limited budget and a need to get their basic marketing up and running.
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GROWING PARTNERSHIP

For partnerships with greater resources and a desire to develop systems and grow their practice.
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MULTI-LOCATION PRACTICE

For mature practices with multiple offices and an active mandate to transform their marketing.