Generate more, higher quality leads
Let technology do the heavy lifting
Marketing automation is anything you implement which reduces or eradicates the necessity for human intervention in a marketing process. An example of that would be implementing an automated email or series of emails that are sent to a visitor when they submit an inquiry form via your website.
If prior to automating your email responses they were manually handled by a person, you’ve just automated a single process. Automate enough of those single processes in an organised and coordinated manner and you have put marketing automation to work. It really isn’t any more complicated than that.
Improve your customers journey
It’s been said that holding out a carrot to a donkey is only effective if it wants the carrot. Ideally, your marketing automation stack will help you and your prospect work out what they want. It will then gently guide them to that and signal the exact right moment for you to get directly involved in the process.
Marketing automation at work
Your marketing automation platform should do a number of things extremely well. Achieving that almost always requires a variety of technologies and the skills to implement and manage them. This is where people usually become confused by marketing automation, although taming and mastering the technology isn’t the point of greatest failure.
Barriers to success: It’s not what you think!
By investing sufficient time and effort many people manage to master marketing automation platforms. Unfortunately, learning where to click, drag and drop isn’t enough. Users need at least some basic marketing knowledge, plus some geeky skills to support that. We can help you to understand what’s needed and provide a roadmap of how to get there.
Take the next step
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