Need a great place to hide a body?
Try the second page of Google
Search engine optimisation (or SEO) is a methodology used to develop organic visibility for your website or social media pages in search engine results, thus driving targeted traffic to your key web pages. Equal parts science, deviousness and art, SEO can be a massive revenue driver for practices that are prepared to make the appropriate investment.
SEO is NOT a worthwhile investment for all practices. Firstly, there needs to be a demonstrable demand for the services that you provide. Next, you’ll need to be prepared to invest in producing high quality content for visitors. Lastly, you’ll need to be patient. SEO is rarely an overnight success story.
Your visibility in search
SEO is one tactic to make your website visible on page one of Google search results. There are others and you should consider those too. The big thing is to be visible on the first page of search results. Page two is where businesses go to die.